Not without the reason, Shopify is one of the most popular online store solutions out there. Why? For a very affordable price, it lets you build a functional online store all by yourself. And not just any online store but a quality one. Something that looks and works just like a pro would have built it.
Today, we will tell you 5 reasons why many enterprises prefer Shopify over other E-commerce store builders. Before deep dive-in, let's first see what is Shopify?
What is Shopify?
Shopify is a cloud-based, SaaS (software as a service) shopping cart solution. A monthly fee gives you access to an admin panel where you can enter store data, add products, and process orders.
In addition, it offers you a rich selection of free and for purchase design templates which are neat, modern and attractive and saves the time worth of many dollars.
An enterprise can use Shopify free for 14 days. But it subsequently has to choose from three different editions of the ecommerce builder — Basic Shopify, Shopify, and Advanced Shopify. The three editions of Shopify differ from each other in terms of features and monthly price.
Now, without wasting any more time, let's have a look upon 9 reasons why many enterprises prefer Shopify over other E-commerce store builders.
1. Attractive design options & a variety of apps
Shopify makes it easier for users to improve and customize the look and feel of their web stores using a wide range of themes. The users can select themes based on a number of criterions — minimalist style, grid-style layout, large inventories, small inventories, and big and beautiful imagery.
The Shopify app store enables enterprises to use specific apps to simplify their daily business needs like inventory management, shipping, social media integration, payment integration (PayPal), accounts etc. It also offers Marketing apps, Sales apps & Reporting apps to drive traffic, increase engagement, boost conversion rates, sales analysis, identify traffic sources and much more. You can also integrate chat support for quick resolution of any customer related query.
2. Useful tools with Omni-channel support
The tools offered by Shopify help businesses by simplifying web store management. Basis requirement, the user can avail tools to enhance UX/CX by adding 360° product views, videos, images and can integrate smart search tools to the website. The tools can also be used for data transfer, subscription management and blog importing and hence making the life better and easier.
Shopify is developed as a hosted ecommerce development tool. It enables businesses to set up web stores without availing additional hosting services. At the same time, it helps enterprises to boost online sales revenue by selling their products through multiple sales channels — web store, social networking platforms, and in-person.
3. Mobile optimisation
Nowadays, mobile devices have claimed their own space in digital world and users are accessing e-commerce websites at ease of their own space and time anywhere and everywhere. Hence, the e-commerce website must deliver richer user experience across varying mobile devices and platforms to increase conversion rate. Shopify helps E-commerce application developers to optimize ecommerce websites for mobile devices using responsive themes. Also, the developers can enhance customer experience using the built-in mobile commerce shopping cart provided by the ecommerce builder.
The business owners can even use the Mobile Shopify App to contact customers, accept payment, fulfil orders, and manage web stores directly from their iOS or Android devices.
4. Multiple payment gateways & options to reduce checkout abandonment
As far as accepting payments are concernerd, Shopify supports more than 70 international payment gateways. Hence, an enterprise can easily choose and integrate a reliable payment gateway into its e-commerce application.
Along with this, Shopify also enables the enterprises to attract those customers who add items to shopping cart, but do not complete the purchase process by providing exit offers or discount codes. Likewise, it can display security badges to convince customers about the security of their sensitive and personal data. Shopify tracks the abandoned checkout without creating customer accounts. The information helps enterprises to persuade the customers to complete the checkout process.
5. Reliable and secure hosting solution & 24x7 support system
When it comes to webstores, customer seeks fast loading web stores with strong privacy and security optimisation. Shopify is designed as a hosted ecommerce solution and it avails unlimited bandwidth. It also keep all sensitive data secure. The businesses can simply implement SSL to keep all sensitive customer data and online transaction processing 100% secure.
The reputation of webs tores is directly proportional to website down time. More the downtimes, more you lose the customers. Shopify makes it easier for businesses to avoid website downtime by providing reliable and consistent customer support which means you don't have to keep a team of developers to look after it. An enterprise can get the website related problems resolved immediately by contacting the customer support staff through emails, live chat, or phone call.