The Challenge
United Colors of Benetton (UCB), with over 5,000 global stores, sought to revitalize its online presence and boost e-commerce sales. ODN's challenge was to produce high-quality e-commerce and marketing content to increase conversion rates, expedite go-live timelines, and enhance website traffic.
ODN Solution
1. Align with brand guidelines and requirements.
2. Share weekly concepts.
3. Manage catalog and creative content projects.
4. Oversee UCB's D2C website and product listings.
Our Plans
1. Set content objectives.
2. Manage resources.
3. Produce and distribute content.
4. Review and optimize.
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