A Home Appliances CASE STUDY

Orient Electric is a leading name in fans, lighting, and home appliances, known for its innovation, reliability, and design excellence. Part of the CK Birla Group, they’re tough taskmasters who push for nothing less than the best — in products and partnerships.

solutions

1. A+ Content: Advanced, visually appealing product pages.
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2. Infographics: Highlighting product features and benefits.
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3. High-Quality Visuals: Showcasing products in lifestyle settings.

ODN’S IMPACT

234%

jump in conversions within 4 weeks

The Challenge & Requirement

1. Translating the brand's positioning into impactful content across platforms.
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2. Leveraging insights and strategic planning to align content with Amazon search algorithms.
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3. Creating SEO-optimized listings with high-quality visuals and compelling text.

ODN's Offering

1. Targeted Content Development Crafting keyword and SEO-optimized titles, bullet points, and descriptions tailored to specific product categories.
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2. Enhanced Market Insights Leveraging research into competitive landscapes and audience demographics for precise content alignment.
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3. Multi-Channel Optimization Ensuring consistent and impactful content across platforms for better user engagement and increased conversions.

TESTIMONIAL

"ODN has been working with us for about a year, and they are one of the very few teams who have delivered on their promises. Great match for Orient Electric in terms of expectation vs. delivery. Their understanding of category-specific needs and timely execution have been invaluable. Needless to say, the quality of content has been above par."
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 — Amit Chaudhary, AGM Head of Digital Marketing, Orient Electric

The numbers that matter

09

YEARS OF
SERVING

500+

HAPPY CLIENTS

130+

CONTENT EXPERTS

80+

Product Categories Expertise

12

COUNTRIES

50+

market places served globally

1mn

SKUs taken live annually

5500+

Projects delivered