strategic solutions

Strategic Content
Solutions

Defining the roadmap for how brands achieve their goals in the competitive online space.

It aligns business objectives with customer behavior, digital trends, and market dynamics.

THE INCUBATOR
Every project enters the ODN system via a special team, ‘Incubator’

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STRATEGY - WHAT?

STRATEGY - HOW?

Market Analysis

Research, competition, customer personas, and trends

Goal Setting

Establishing the end use and purpose of content

Channel Optimization

Research, competition, customer per Identify the right strategies as per the different e-commerce platforms sonas, and trends

Tech Play

How tech and AI can help create content efficiently

Performance Monitoring

Regularly collaborating with the brand to analysis impact of content on numbers

PRODUCTION - WHAT?

PRODUCTION -HOW?

IDEATION

Brainstorm content types (text, videos, 3D) aligned with brand tone & audience.

PLANNING

Create a production calendar considering seasonality & campaigns.

EXECUTION

Develop high - quality photos, videos, or infographics showcasing products effectively.

POST PRODUCTION

Enhance content for clarity & aesthetic appeal while ensuring compatibility across all platforms.

REVIEW & APPROVAL

Iterate based on client feedback & performance.

DESIGN - WHAT?

design - HOW?

BRIEFING

Understanding campaign goals, TG, & brand guidelines

ASSET DESIGN

Develop D2C Assets & Ad Creatives with a focus on storytelling & conversions

PLATFORM
SPECIFIC ADAPTS

Adapt all key designs for formats like different marketplaces, Meta & Google ads network

PERFORMANCE
TESTING

A/B test assets to identify high-performing creatives

IMPACT MEASUREMENT

Learning from the experience and applying knowledge to future deliveries
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HINDWARE - A CASE STUDY

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