Uppercase – Travel
in Style
with Scalable Content

Industry: Backpacks & Luggage

ODN's Impact
21% jump in conversion in 4 weeks

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80 +
Catalog Shoots
30 +
Videos
50 +
A+ Content
Assets

The Challenge

Uppercase, India's first GRS-certified sustainable travel gear brand, aimed to elevate its visibility on Amazon India and enhance its organic sales. The challenge lay in aligning their visual identity with consumer purchase behavior while creating SEO-driven content for increased discoverability.

Key requirements included:
1. Creating aligned and optimized content for searchability and consumer purchase patterns.

2. Highlighting sustainability and brand values through visuals.

3. Designing enriched content to stand out in a competitive market.

ODN Solution

1. SEO-Driven Content Creation

Delivered data-backed, optimized content to increase discoverability and enhance customer engagement.


2. Custom Visual Strategy
Developed high-quality catalog and creative shoot guidelines highlighting the brand’s ethos.


3. Comprehensive Asset Development

Produced A+ infographics and videos optimized for conversion and visibility.

Deliverables

Testimonial

"An extremely collaborative team that responds promptly, communicates clearly, and follows a well-organized work approach. Feedback is embraced constructively, showcasing a high level of professionalism in their work."

– Shweta Khurana, E-Com Manager, Uppercase

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