A fashion case study

Discover how ODN Digital partnered with United Colors of Benetton to elevate their e-commerce presence through high-impact product photography, optimized listings, and enhanced brand storytelling. This strategic makeover improved visibility, built consumer trust, and drove measurable sales growth across leading marketplaces.

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The Challenge

Inconsistent product presentation

Low discoverability

Lack of engaging content

Scattered content process

The Solution

Delivered uniform, high‑quality photos to protect UCB’s brand identity

Added SEO‑optimised titles, descriptions, and keywords to boost ranking

Built marketing banners and mailers for a richer shopping experience

Streamlined workflows for faster, consistent rollouts

The Impact

64%

Growth in Sales

62K+

Images Shot

48k+

Images Edited

37K+

Creatives Delivered

400k+

SKUs Listed

Work glimpse