The Challenge
Chaayos, a renowned tea brand with outlets across India, aimed to bring its in-store flavours into homes by launching a ready-to-drink premix tea. To maintain brand consistency, they created assets that replicated the in-store experience for online customers, ensuring both taste and visual appeal matched their established identity.
ODN Solution
1. Align with brand guidelines and needs
2. Share weekly concepts
3. Manage catalog, creative content, and videos
4. Develop A+ content, GIFs, and infographics
Our Plans
1. Research and insight
2. Goal setting & resourcing
3. Content planning and production
4. Content Review & optimisation
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