A Kitchen and Cookware CASE STUDY

United Colors of Benetton is an international clothing brand with an Italian style, founded in 1965, renowned worldwide for its colors, knitwear expertise, and social commitment

solutions

1. Align with brand guidelines and requirements.
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2. Share weekly concepts.
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3. Manage catalog and creative content projects.
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4. Oversee UCB's D2C website and product listings.

ODN’S IMPACT

32%

increase in roas
in 4 weeks

The Challenge & Requirement

1. Creating content that effectively communicated Fackelmann's unique values.
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2. Strategizing enriched content aligned with Amazon's search algorithms.
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3. Adhering to global standards to maintain consistency and compliance.

ODN's Offering

1. Accelerated Marketplace Deployment Faster go-live processes across marketplaces through seamless planning and execution.
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2. Strategic Content Development Research-driven strategies for cataloging shoots, keywords, and SEO-optimized assets like A+, infographics, and titles.
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3. Global Standards Alignment Maintaining high standards of consistency across all touchpoints for better engagement and ROI.

TESTIMONIAL

"ODN’s creative expertise and commitment to delivering results have made them an indispensable part of our brand’s journey. Their dedication to capturing the essence of our brand has established a partnership built on trust and excellence. We look forward to continued collaboration and success together."
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— Deepak Damle, Manager E-Commerce & Corporate Strategy, Fackelmann, India

The numbers that matter

09

YEARS OF
SERVING

500+

HAPPY CLIENTS

130+

CONTENT EXPERTS

80+

Product Categories Expertise

12

COUNTRIES

50+

market places served globally

1mn

SKUs taken live annually

5500+

Projects delivered