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1. Centralized listing for 30 marketplaces (now 50) with consistent parity.
2. Duplicate listings across channels compromising customer experience.
3. Enhancing user experience to boost engagement and content scores.
4. Required expertise in e-commerce with a deep understanding of fashion and lifestyle.
ODN developed a comprehensive e-commerce content strategy:
1. Master Data Creation
16 angles and 160+ attributes for a single SKU.
2. Automation & Tech
Automated attribute mapping and ready-to-upload tools for seamless integration.
3. Enhanced Visuals
Global-standard catalog shoots and automated image enhancement
4. Speed & Consistency
Streamlined processes to achieve faster go-lives across 50 marketplaces
1. Reflective Shoots & Post-Production
16 angles per SKU.
2. Cataloging
Titles, bullets, descriptions, and translations across 160+ attributes.
3. Automation-Driven Execution
Achieved consistent brand presentation across APAC.
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"We hired ODN to make product listing seamless across 30+ marketplaces in Asia Pacific. Team ODN ensured smooth data translation and adaptation with great TAT deliveries."
– Chapman Leung, Senior Products Manager, Fossil, Hong Kong
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