CASE STUDY:

Hindware, India
INDUSTRY: Sanitary ware

solutions

1. E-Commerce Content Strategy  and Brand Audit

2. Catalog shoot

3. Designing Rich Content - Infographics and A+ Content

4. Writing Titles, Bullet Points and Descriptions

ODN’S IMPACT

202%

SALE JUMP
IN 4 WEEKS
After going live with newly designed content by Team ODN
Hindware, India's most awarded and trusted sanitary ware brand was established in 1960 as HindustanTwyfords Ltd . With 60 years of experience in providing a diverse and robust range of state-of-the-bathroom products, Hindware created a loyal base of millions of customers across the country.

The Challenge & Requirement

Hindware faced challenges in product presentation, primary research, visibility, and finally sales of the products on Amazon. Furthermore, the challenge was to master the right product shoot formula within the appropriate setting and angles.Hindware wanted an expert in Shop-Now Content™

The requirements boiled down to the below deliverables:

1. With consumer insight, search behavior, and competitive landscaping to define standards and set aspirations

2. Content Creation by ensuring the brand ethos is aligned with the Product Display Page (PDP) to strengthen brand-consumer connection

3. Formulating SEO-friendly and category specific; compelling visuals and textual content

ODN's Offering

1. Detailed research and analysis of the brand's existing product along with competition landscaping on various marketplace

2. Tailored strategy to ensure that each visual piece resonates harmoniously with the intended audience, fostering a profound affinity with the brand

3. Customized content production to enhance conversion-focused visuals with the right photoshoots, Titles, Bullets, Descriptions, Infographics and A+ Rich Content

4. Helping brands to increase consumer engagement, sales conversion rates, product search ranking.

Delivery

work glimpse

TESTIMONIAL

"ODN has transformed our product visibility and consumer engagement with exceptional e-commerce content strategy. The team’s focus on precision and creativity sets them apart."
— Marketing Manager, Hindware India

The numbers that matter