Filling up those carts

With VidODN, we produced 10,000 high-quality product videos in just 2 weeks across 86 diverse categories for India’s leading online marketplace. From apparel to electronics, each video was tailored to highlight key product features, enhance customer understanding, and drive conversions. By combining AI-driven automation with a streamlined creative workflow, we delivered fast, consistent

20 Hrs

Saved Per Expert

100%

Accuracy & Content Consistency

70%

Reduction in go-live timeline

10,000

Videos In 2 Weeks

The Challenge

Our client in Q3 24, needed 10,000 product videos in a month to enhance consumer engagement and boost conversions. The scale and speed required posed a significant challenge. ODN was tasked with creating a high-speed, scalable video production solution that balanced cost-effectiveness with quality control.

Solutions

Enrichment of the live listed SKUs for enhancing Conversions with catalog videos at scale. 

To streamline the video creation process, maintain consistent quality, and reduce time to market. 

The VidODN tool scrapes content, rewrites content, design features, shoot features. Here a layer of manual QC helps in maintaining quality.

The tool then edits the video in the background, selects a suitable template and fonts and music and renders the final video in seconds.

Plans

Templates & Tunes Repository - Increased repository for category based templates, text transition, audio tracks.
Quality and Features Enhancement - Optimised Video Production flow reducing the processing time and errors.
Deep Learning - Intelligently analyzing video content, enabling automatic moderation to maintain compliance and improve content quality.
The tool then edits the video in the background, selects a suitable template and fonts and music and renders the final video in seconds.