A fashion CASE STUDY

Van Heusen, a distinguished fashion brand under Aditya Birla Fashion and Retail Ltd. (ABFRL), offers athleisure, activewear, and loungewear ranges that combine comfort, style, and functionality.

solutions

1. Brand-Centric Content
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2. SEO Optimization
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3. Visual Excellence
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4. Consistency & Engagement

ODN’S IMPACT

18%

jump in conversions
within 4 weeks

The Challenge & Requirement

Key requirements included:
1. Build a compelling online product offering in men’s innerwear and briefs.
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2. Generate visual assets that align with Van Heusen’s global standards.
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3. Leverage consumer insights and Amazon’s best practices for crafting A+ content and infographics.

ODN's Offering

1. Addressing brand voice and consumer intent while adhering to Amazon Style Guides.
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2. Targeted keywords and metadata for marketplace success.
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3. Catalog shoots and asset development tailored for A+ content and infographics.
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4. Enhanced content for stronger customer connections across digital platforms.

TESTIMONIAL

"ODN has transformed our e-commerce presence with exceptional Shop-Now content creation. Their attention to detail and adherence to timelines have been remarkable."
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 — Somraj Biswas, Manager E-Commerce & Content Catalogue, ABFRL, India

The numbers that matter

09

YEARS OF
SERVING

500+

HAPPY CLIENTS

130+

CONTENT EXPERTS

80+

Product Categories Expertise

12

COUNTRIES

50+

market places served globally

1mn

SKUs taken live annually

5500+

Projects delivered