1. Brand-Centric Content
2. SEO Optimization
3. Visual Excellence
4. Consistency & Engagement
Key requirements included:
1. Build a compelling online product offering in men’s innerwear and briefs.
2. Generate visual assets that align with Van Heusen’s global standards.
3. Leverage consumer insights and Amazon’s best practices for crafting A+ content and infographics.
1. Addressing brand voice and consumer intent while adhering to Amazon Style Guides.
2. Targeted keywords and metadata for marketplace success.
3. Catalog shoots and asset development tailored for A+ content and infographics.
4. Enhanced content for stronger customer connections across digital platforms.