A fashion CASE STUDY

Van Heusen, a distinguished fashion brand under Aditya Birla Fashion and Retail Ltd. (ABFRL), offers athleisure, activewear, and loungewear ranges that combine comfort, style, and functionality.

solutions

1. Brand-Centric Content

2. SEO Optimization

3. Visual Excellence

4. Consistency & Engagement

ODN’S IMPACT

18%

jump in conversions
within 4 weeks

The Challenge & Requirement

Key requirements included:
1. Build a compelling online product offering in men’s innerwear and briefs.

2. Generate visual assets that align with Van Heusen’s global standards.

3. Leverage consumer insights and Amazon’s best practices for crafting A+ content and infographics.

ODN's Offering

1. Addressing brand voice and consumer intent while adhering to Amazon Style Guides.

2. Targeted keywords and metadata for marketplace success.

3. Catalog shoots and asset development tailored for A+ content and infographics.

4. Enhanced content for stronger customer connections across digital platforms.

Delivery

work glimpse

TESTIMONIAL

"ODN has transformed our e-commerce presence with exceptional Shop-Now content creation. Their attention to detail and adherence to timelines have been remarkable."

— Somraj Biswas, Manager E-Commerce & Content Catalogue, ABFRL, India

The numbers that matter